Scaling Drupal’s Marketing to Match Its Innovation: Uniting the Community as Drupal's Marketing Super Power #promotedrupal

I moderated this session that included: Lenny Moskalyk, James Hall, David Bishop, and Paul Johnson.

Drupal is at a pivotal moment in its history, fuelled by rapid innovation within the community and the accelerating rise of AI, where Drupal has taken a commanding lead. Since the launch of Drupal CMS, the community has mobilised and shifted towards structured initiatives, targeted development, and a clearer strategic direction. Drupal is evolving fast with renewed focus and purpose.

Latest innovations such as Drupal Canvas and Drupal AI are opening new pathways to reach broader audiences and new sectors. Combined with Drupal’s established strengths — governance, transparency, and openness — the platform stands ready to meet the needs of organisations navigating an increasingly complex digital environment. The technical foundations have never been stronger.

However, for Drupal to fully realise this potential, our marketing efforts must now match the ambition and pace of our technical progress. While important steps have been taken — including the brand refresh, the new Drupal.org, greater access to Drupal CMS demos, and the growth of platforms such as The Drop Times — the work of reaching new audiences is only beginning. Much of the market remains unaware of the extraordinary advancements Drupal offers today. The opportunity is clear, but the moment must be seized.

Now is the time to scale our marketing efforts with the same ambition that has driven our technical innovation. We have a unique advantage over proprietary competitors: a global network of agencies, contributors, and advocates who all directly benefit when Drupal succeeds. By aligning efforts around a shared strategy, building mechanisms to surface and amplify ideas, success stories, and materials, and strengthening existing networks that allow these stories to flow outward and be adapted locally, we can create the momentum needed to trigger a new wave of adoption.

This session will bring together presenters from Drupal Certified Partners, The Drupal Association, contributors from Promote Drupal, the founder of The Drop Times, and organisers of large-scale marketing campaigns. Together, they will share a vision for how Drupal can elevate its marketing ambition to match its technical leadership, expanding its reach into new markets and securing its place at the forefront of the digital future.